Airtel Nigeria Recruiting (September 2013)

Airtel Nigeria (Airtel Networks Limited), a leading mobile telecommunication services provider in Nigeria and a member of Airtel Africa Group, is committed to providing innovative, exciting, affordable and quality mobile services to Nigerians, giving them the freedom to communicate, rise above their daily challenges and drive economic and social development. The company made history on August 5, 2001 by becoming the first telecoms operator to launch commercial GSM services in Nigeria and has scored a series of many “firsts” in the highly competitive Nigerian telecommunications market including the first to introduce toll-free 24-hour customer care; first to launch service in all the six geo-political zones in the country; first to introduce affordable recharge denominations; first to introduce monthly free SMS and first to introduce monthly airtime bonus.

Job Description

Manager, Brand and Mass Segment

• Job Description

  Job Purpose

  • To achieve business goals and brand saliency by championing activation Events and sponsorship platforms for national and regional roll out in line  with the overall brand strategy
  • To ensure  efficient , effective and seamless execution of Events and Sponsorship platforms end  to end for regional   and pan Nigeria exposure
  • Ensure effective activation & implementation of point of sale merchandising in formal & informal trade channels

   

  Key Responsibilities

   

  Branding  Execution

  • Support the execution of strategic Branding
  • Develop  innovative ways of ensuring the brand is visible at POS and in market
  • Guide and support regional and Zonal teams  on building and sustaining superior Events branding
  • Training of team on Branding standards
  • Ensure Top Of Mind Awareness (TOMA) target  is achieved within given timelines.

   

  Sponsorships and  Experiential Execution

  • Identify any leveraging suitable  sponsorships opportunities for national roll out to help project brand visibility / generate ROI
  • Activate/Execute agreed platforms in line with objectives and brand guidelines

   

  Product Launch  Execution

  • Support the team to design appropriate  launch plans for all new products at the national level ensuring speed and reach to the regions

  Dimension

  • POS Visibility
  • Brandng Presence/Saliency
  • ROI Sponsorships & Events
  • TOMA
  • Brand Affinity

  Desired Skills & Experience

  • A recognized university degree
  • MBA is an added advantage
  • Minimum of 8 years working experience in Brands & Communications
  • Local market knowledge and experience will be a key requirement

  Behavioural Characteristics

  • Achieving Business Success
  • Delighting the customers
  • Displaying Entrepreneurial Spirit

  Company Description

  Airtel Nigeria (Airtel Networks Limited), a leading mobile telecommunication services provider in Nigeria and a member of Airtel Africa Group, is committed to providing innovative, exciting, affordable and quality mobile services to Nigerians, giving them the freedom to communicate, rise above their daily challenges and drive economic and social development. The company made history on August 5, 2001 by becoming the first telecoms operator to launch commercial GSM services in Nigeria and has scored a series of many “firsts” in the highly competitive Nigerian telecommunications market including the first to introduce toll-free 24-hour customer care; first to launch service in all the six geo-political zones in the country; first to introduce affordable recharge denominations; first to introduce monthly free SMS and first to introduce monthly airtime bonus.

  A truly innovative company, Airtel has showed resilience, charting new paths in meeting the demands and needs of its esteemed stakeholders and enhancing distribution as well as providing affordable services to empower more nigerians.

  In Nigeria, Airtel is working tirelessly to live up to an ambitious vision of being the most loved brand in the daily lives of Nigerians as it offers a superior brand experience and a portfolio of innovative products & services ranging from exciting voice solutions to inventive data packages and mobile broadband.

  Additional Information

  Posted:

  August 6, 2013

  Type:

  Full-time

  Experience:

  Mid-Senior level

  Functions:

  Marketing 

  Industries:

  Telecommunications 

  Job ID:

  6718928

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