Brand Manager (Harp) at Guinness Nigeria Plc - Jobs in Nigeria

Brand Manager (Harp) at Guinness Nigeria Plc

Posted on :

5 Oct, 2011

Category :

Brewery Jobs in Nigeria

Guinness Nigeria Plc (GNPLC) is one of the largest listed companies in Nigeria. It produces markets and sells alcoholic and non-alcoholic beverages in Nigeria.  It is a subsidiary of Diageo Plc, the global alcoholic drinks company.
Job Title: Brand Manager – Harp
AutoReqId: 28077BR
Function: Marketing
Type of Job: Full Time
Reports to: Marketing Manager, Lager & Malt Categories
Level: L5 (M1)
Purpose:
To develop the long term strategy and implementation of the annual plan for the Harp Premium Lager and Satzenbrau Trademarks.
Context & Dimensions:
Guinness Nigeria Plc is a strategically important market for Diageo and for the Global Lager Portfolio being one of the most competitive globally.
This role is important to establishing Nigeria as the No 1 beer market globally.
Top 3-5 Accountabilities:    
  • Assist and support the Marketing Manager Lager to deliver the AOP growth aspirations in F12 and beyond.
  • Develop and execute ambitious recruitment plans for Harp Lager and other brand initiatives to be the market leader in Lager in Nigeria within 24 months.
  • Support & inspire the rest of the Brand Teams as well as collaboratively support the GNplc Customer Marketing team ensuring full adherence to DMC and Digital Code of Practice.
  • Develop the annual Brand Media Plan for conventional &  non-conventional media and development of third party strategic partnerships.
  • Lead the development & commercial implementation of annual Game Plan
Job Qualifications:
  • University degree in marketing / business or other related discipline preferred though not essential. Postgraduate Qualifications an advantage
  • Proven experience of Beer Brand or Spirits Brand Management incl creative development and implementation (min 3-5 years).
  • Ability to work under own initiative / pro-active leadership
  • Proven and strong Brand and Trade marketing experience (4-6 years)
Key Experience:
  • Experienced level capability on all Marketing Functional capabilities
  • Can demonstrate excellent Commercial judgement & acumen.
  • Experience of working on National Activation platforms & understanding of Execution standards required for the demanding consumer.
  • Is experienced at managing key stakeholders nationally & internationally.
Budget & cost control management
Flexible Working options: 
  Insufficient Brand Management experience in the Nigerian / Global Beer Markets.
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