Standard Chartered Bank: Head of Business Marketing

Standard Chartered has a network of over 1,700 branches and outlets and 5,700 ATMs in more than 70 countries globally. Standard Chartered Bank recruits Head of Business Marketing

Job Description
The purpose of this role is to provide thought leadership, lead and transform the in-country marketing function. The role holder is required to develop, manage and drive the following strategic deliverables: Strategic Marketing, Strategic Brand, Marketing Communication, Pricing, Cross-Sell and the performance of the team.

Key Roles & Responsibilities
Strategic Marketing & Marcom Management
– Use consumer, competitor and research insights to provide thought leadership to Consumer Banking Manco in formulation of marketing strategy that supports the country¿s business strategy
– Draw on research insights as an input to the Customer Value Proposition (each Segment Head owns their Customer Value Proposition)
– Develop, socialise and implement the annual marketing plan/calendar
– Ensure functioning Marketing Council
– Accountable for the country marketing budget, including business case/justification, annual planning and ongoing management
– Proactively manage advertising agencies, media agencies and marcom execution of Customer Value Propositions, integrated marketing plans and campaigns using the right media, with optimal efficiency and effectiveness
– Project manage enterprise marketing campaigns and programs
– Ensure execution within the Consumer Banking brand specifications (brand positioning, brand architecture) to reinforce the overall Standard Chartered Bank brand positioning through consistency in tone, manner, look and feel
– Forecast, measure and report on all marketing activity results within agreed deadlines

Pricing Management
– Provide thought leadership and expertise on formulation of pricing strategy that drives revenue and customer experience
– Develop and share standardized pricing tools and model for Value Stream General Manager’s product manager
– Ensure functioning monthly Cross-sell and Pricing Forum

Cross-Sell Management
– Act as the consumer advocate, surface customer insights/needs in order to develop bundled product propositions with cross functional business teams
– Develop and own the country cross-sell and Products Per Customer (PPC) roadmap to meet near and long-term PPC targets
– Co-ordinate cross-functional teams to develop and execute product bundle/cross-sell initiatives
– Design and execute campaigns to meet segment/product needs
– Ensure functioning monthly Cross-sell and Pricing Forum

Insights & Campaign Management
– Draw on expertise of Analytics Head to ensure customer analytics are applied to strategic marketing plans that deliver sustainable growth
– Develop data briefs for Analytics Head to provide meaningful customer insights
– Draw on the campaign management team to design actionable campaign metrics, ensure outcomes are used for strategic analytics and follow through on opportunities

Lead the team
– Manage the team with an effective structure, allocation of responsibilities, tasks and resources
– Develop or source the right capabilities to deliver, drive performance, nurture and cultivate marketing talent
– Establish strong and collaborative working relationships across functions
– Be seen as a strong and reliable member of the Consumer Banking Manco team

Qualifications & Skills
Functional
– At least 10 to 15 years marketing experience, with sufficient marketing expertise to command respect and credibility with senior stakeholders
– Relevant tertiary qualifications, preferably with MBA experience

Talent, Skill & Knowledge
– Strategic acumen
– Conceptual thinking – able to structure and organize
– Execution orientation – able to execute and deliver results
– Service and customer centricity
– Leadership and change agent
– People management
– Influencing and networking
– Presence and communication

Personal Aspiration
– Strong desire and enjoyment of being a business-savvy Marketing Head across a broad marketing agenda
– Motivated by performance linked rewards
– Enjoys managing people
– Enjoys networking and alliance building

How To Apply

Visit link: http://www.standardchartered.com/careers/professional-hires/index.html

Click on Professional Hires, select Nigeria and click search, Select Job and apply online

You can search and view current opportunities across our organisation and apply immediately by registering or logging in to our careers website www.standardchartered.com/careers. To help speed up your application, please note the following:

– You will need to log in (or register if you are visiting our careers site for the first time) before you can apply for a specific role

– Some roles may require you to undertake an online talent assessment in addition to completing the application form (to facilitate this process it is preferable that you provide us with an email address as part of your contact information)
– We will ask you about your education, career history and skills and experience, it may be helpful to have this information to hand when completing your application

It usually takes 15 – 20 minutes to complete the application form; you can save your application at any time and return to complete it at your convenience.

Closing Dates
The closing date for applications is `17/08/2010. Please note all closing dates are given in Hong Kong time (GMT + 8 hours). We aim to respond to successful applicants within four weeks and will keep a record or your application in our database so that we can contact you when suitable vacancies arise in future.

Diversity & Inclusion
Standard Chartered is committed to diversity and inclusion. We believe that a work environment which embraces diversity will enable us to get the best out of the broadest spectrum of people to sustain strong business performance and competitive advantage. By building an inclusive culture, each employee can develop a sense of belonging, and have the opportunity to maximise their