Consumer Planning & Research Manager at Guinness Nigeria Plc

Posted on :

20 Mar, 2014

Category :

Brewery Jobs in Nigeria

Guinness Nigeria, member of Diageo Plc the world’s leading premium drinks business with an unrivalled collection of beverage alcohol & non-alcohol brands across the Spirits, Wine & Beer categories.

Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. We are continuously interested in talented individuals who want to progress their careers and make a difference to our business.

We are recruiting to fill the following position:

Job Title: Consumer Planning & Research Manager

AutoReqId: 40650BR
Location: Lagos
Reports To: Head of Consumer Planning & Research

Guinness Nigeria Plc is part of the Diageo Africa and the No. 1 market globally by volume on Brand Guinness. Guinness Nigeria is a focused business unit that delivers significant volume and profit to Diageo (parent company).

Consumer planning has a critical role and responsibility for proactively identifying and driving consumer insights into the business.

Over the last three years the Consumer Planning and Research team has been transformed within the Diageo business moving away from research orientation towards planning with focus on pro-activity, research to drive growth, and actionable consumer understanding and insights.

Purpose of Role

This role is about using research outcome with a focus on consumer and market understanding to drive business growth.


A. Financial: The role is responsible for the management of Research Budget

B. Market Complexity:
 Work across all Nigeria to drive insights that will unlock growth, drive profitability and deliver market share for Guinness Nigeria brands.

Key Accountabilities:

  • Supports the development of brand and implementation of brand strategy and communication by facilitating a deep understanding of the consumer (GAME planning)
  • Leads regular brand reviews, actively champions and communicates consumer viewpoint to teams throughout the marketing process and ensuring that the consumer is at the heart of the brand teams
  • Effectively facilitates workshops to unlock creative solutions on market and consumer issues
  • Develops insights through the rigorous use of 5I’s tool
  • Ensure consumer and market knowledge is distilled into clear actionable implications
  • Manages research agency partners research process through ad-hoc and continuous research projects, while ensuring efficient budget utilisation
  • Monitor and communicate trade information (AC Nielsen), volumes and monthly tracker data to the business
  • Ensures M&E learning is applied to drive growth throughout the business
  • Develops and drives best practice within consumer planning and research

Qualifications and Experience Required

  • Graduate Calibre
  • 3-5 years experience in Business/Market planning
  • Good understanding of market and consumer parameters
  • Strong Research agency experience
  • Good business strategy /business development experience
  • Strong Communication and Interpersonal Skills
  • Excellent analytics skills and Commercial acumen
  • Ability to inspire and influence others to be passionate about consumers and market
  • Ability to translate data into strategic insights and actionable plans
  • Excellent project management skills
  • Strong facilitation skills

Application Closing Date 
25th March, 2014.

How To Apply

Interested and qualified candidates should:
Click here and apply online

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