Current Guinness Nigeria Plc Jobs: Category Manager Visibility

Posted on :

29 Dec, 2011

Category :

Management Jobs in Nigeria

Guinness Nigeria Plc is a major market for Diageo and is No 2 in the World for Guinness. GNPlc has 2 Breweries in Nigeria, with a large National sales force.

A key contributor to the success of the GNPLC strategic plan is an effective Customer Marketing team demonstrating industry leadership- translating trade strategy and brand Game Plans into a world class Commercial plan – winning the visibility war at the point of purchase and meeting both trade and consumer needs.
Job Title: Category Manager Visibility
AutoReqId: 30519BR
Function: Sales
Type of Job: Full Time
Level: Level 5 (M1)
Reports To: Category Manager Cold &Visibility
a) Financial 

  • A portion of the brand budget is spent on reward and Point of Sales items and another portion on promo activation.
  • A portion of Below-the-line (BTL) budget is spent on Point of sales & reward items.

b) Market Complexity 

  • Customer marketing (CM) & Marketing ensure Point of Sales Materials (POSM) plans are in line with guidelines.
  • Field sales to ensure plans are executed with excellence.
  • Consumer planning and research (CP&R) leverage shopper & Category drivers understanding in POSM design & Choices

Purpose of Role

  • Deliver Sustainable Competitive advantage for GNPlc by:
  • Supporting the definition of the GNPlc. Portfolio Visibility strategy
  • Translate the visibility strategy into POSM choices/Provide overall solution of Moment of Choice
  • Manage effectiveness of End to end POSM (point of sales material) process; from design choices to in market execution
  • POSM budget effectiveness
  • Enabling Joint Value creation with customers via GNPlc POSM solutions
  • Winning at the MOC (Moment of Choice) via Brilliant POSM execution


  • Strategy: Translating the visibility strategy into Portfolio POSM choices and support CP&R on visibility/POSM based research and translating strategies into design and execution
  • Design: Work with category managers, marketing and design agency to come out with POSM design solutions for the categories. Incorporate Shopper/consumer/customer insights and category drivers for each category into the design solution.
  • Supplier and Production: Work with Procurement as the CM business contact to assess and qualify supplier(s) for the production of POSM items for projects. Forecast volumes for POSM by incorporating categories requirements.
  • Delivery and Tracking: Follow up on POSM delivery to destination in line with timing, quantity and quality. Responsible for CM stores POSM inventory/movement to ensure proper management / utilization of POSM, and timely execution

Role Requirements

  • Category Knowledge Capability
  • Insight Based POSM solutions by Channel
  • Activity Management
  • Coaching

Qualifications, Experience and Skills Required

  • Degree level or equivalent with minimum 5yrs commercial experience and good track record in field sales & customer marketing.
  • A good understanding of all Diageo Way of Selling Capabilities and tools. Strong capability and able to coach others in Insights, Sales Drivers, Outlet Segmentation and Managing Relationships
  • A good understanding and strong capability to coach others on customer marketing fundamentals& BTL process.

Leadership requirements

  • Embody the Diageo Capabilities.

Key Measures

  • Activities success rate, Visibility & POSM targets
  • POSM hit rate (timing, deployment, turn-around time etc) & budget effectiveness

Barriers to Success in Role

  • Being out of touch with trade, shopper/consumer and field Inability to collaborate effectively with the category teams and field sales.
  • Inability to generate insights and translate them into specific actions
  • Inability to properly identify and mitigate risks
  • Flexible Working Options
  • Based at HQ in Lagos with minimum of 25% of time in trade.


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