Posted on :
6 Feb, 2011
EXTERNAL JOB TITLE: Brand Assurance Manager
AUTO REQ ID: 25632BR
TYPE OF JOB: Full Time
Job Title: Brand Assurance Manager
REPORTS TO: GM Spirits
It is recognized that there is an increasing threat posed by counterfeit activity (and illicit alcohol) to the growth ambitions of our brands in Africa, and urgent action is required. The focus of the role will be to ensure that we understand the issue and mitigate it.
Brand Assurance Manager will have responsibility to run the total Anti-Counterfeit (AC) programme and deliver what has been agreed.
PURPOSE OF ROLE:
The role of AC unit is to protect both our consumers and brands by identifying those involved in the production, movement and sale of counterfeit Diageo products, both beer and spirits, and in bringing such operations to an end with the closure of production sites/ arrest of illegal operators.
The Brand Assurance Manager oversees an operation that must secure the integrity of millions of Sterling worth of stock and protect/recover GN assets and fiscal property against the risk of fraud, faking and misappropriation.
Key task is to assess, investigate and reduce counterfeiting incidence. Illicit and counterfeit trade participants are engaged in a multi-million sterling industry, which is by its very nature complex, secret and highly profitable. There are many challenges in the identification of those involved in the manufacture, shipping, distribution, sale etc. of unauthorised products, determining proof of involvement with suitable evidence, and ensuring effective legal action is taken.
The unauthorised trade in well-known brands is a cause of increasing concern for manufacturers (e.g. pharmaceutical, sportswear, and automotive parts).This presents a challenge in securing focus from the relevant authorities. Industry allegiances are therefore necessary.
Close contact with the Head of Security and Corporate Relations Director.
Close interface with heads of departments in Guinness Nigeria especially in Quality.
Close contact with the Security, Finance, Sales, Procurement, Corporate Relations and the Customer Services Teams.
Close contact with local Enforcement authorities, Brand Protection, Standards and other government agencies.
AC Heads of other international and large local companies within the country.
Close contact with senior Management of AC units cross-border.
TOP 3-5 ACCOUNTABILITIES:
Engage the AC’s leadership team and take responsibility for delivery of market AC mitigation plan
Conduct/manage investigations into suspected counterfeiting incidences and liaise with relevant law enforcement agencies where appropriate
Identify suitable operational opportunities for further financial investigation including civil action procedures and exploitation of Intellectual Property laws.
Manage and direct intelligence programmes and investigations ensuring that targets are rigorously profiled and subsequent intelligence is exploitable within the appropriate local legal framework
QUALIFICATIONS AND EXPERIENCE REQUIRED:
Be a mature individual, with a minimum of 5 years experience in security or anti-counterfeiting management.
Must have at least a 1st degree. A law enforcement background is desirable.
An in-depth understanding of the issues surrounding counterfeiting
Possess good communication skills in English, which he is able to exercise at all levels.
Possess commercial & analytical skills.
Understands the nature of Human Intelligence gathering techniques.
Ability to deal credibly, and professionally, with Diageo Managers, government officials, lawyers and outside investigators.
Barriers to Success in Role:
Inability to plan strategically.
Loss of personal integrity
Inability to properly identify risks, and plan mitigation steps.
Absence of networking and external engagement capability.
FLEXIBLE WORKING OPTIONS:
Fully mobile and available on a 24-hour basis to respond to crisis situations.
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Please not that the closing date for submission of application is 10th February 2011.