Diageo Nigeria Job: Brand Manager

Diageo Nigeria is now recruiting for a Brand Manager, Malta Guinness who will be reporting to Marketing Manager Malta Guinness

Purpose:

• To champion & drive brand growth in volume and equity by leveraging understanding of consumer attitudes, motivations and trends

Context & Dimensions:

Guinness Nigeria is a focused business unit that delivers significant volume and profit to Diageo (parent company).

Key Relationships:

• Advertising/Research agencies.
• Sales Team
• Consumer planning
• Purchasing & Logistics teams.
• Finance team
• Other brand teams
• Africa marketing team

Key Outputs

• Achievement of agreed Brand Health and profitability targets
• Input into development of World class GAME Plan for brand
• Regular review of plan, with corrective action agreed as needed.
• Effective M&E to select and learn from activities proposed. Evaluation plans agreed with key stakeholders.
• Development of great ATL communication, working with local and regional agencies.
• Ensure development of effective and efficient BTL work in line with Activity Goals.
• Competitive/market reviews with recommended actions
• Excellence in Project Management: Time, cost and quality
• Achievement of Be the Best Development Plan for self and Brand Support Manager.

KPI’s

Overall

• Achievement of Brand Health Targets
• Achievement of Brand Volume targets

Specific

• High quality GAME plans, and activity plans (ATL/BTL/Media)
• Projects delivered to time, cost and quality

Qualification & Experience

Graduate Calibre

• 4 – 6 years consumer and/ or customer marketing experience including:
• Development of brand plans
• Development and execution of media/advertising strategy
• Development and execution of BTL marketing programmes.

Agency Management

• Budget management and responsibility
• Cross-functional project management (strong sales/commercial liaison and teamwork).

Functional Capabilities

• Uses analytical skill to explore options and identify optimal growth drivers.
• Able to develop and assess Insights and translate them into growth strategies
• Works proactively to get the best out of teams
• Balances consumer, commercial and practical angles to form judgment.
• Ensures compliance with DMC.
• Increasingly able to recognise and evaluate a creative idea.
• Understanding of budgeting, pricing, cost management and bottom line.
• Draws clear recommendations from Brand health tracking.
• Great cross-functional working and understands Sales priorities.
• Delivers projects to time, cost and quality. Alerts Line Manager to issues and recommends solution.
• Complies fully with DMC and company processes.

Please note: Only shortlisted candidates would be contacted.

To apply online click on the link below. Click ‘Search & Apply’; Select ‘Search Openings’ and enter the reference number 21758BR in the keyword field.

Click here to apply online