Diageo Nigeria Job: Brand Manager

Posted on :

22 Jan, 2010

Category :

Marketing Jobs in Nigeria

DiageoAfricaDiageo Nigeria is now recruiting for a Brand Manager, Malta Guinness who will be reporting to Marketing Manager Malta Guinness


  • To champion & drive brand growth in volume and equity by leveraging understanding of consumer attitudes, motivations and trends

Context & Dimensions:

Guinness Nigeria is a focused business unit that delivers significant volume and profit to Diageo (parent company).

Key Relationships:

  • Advertising/Research agencies.
  • Sales Team
  • Consumer planning
  • Purchasing & Logistics teams.
  • Finance team
  • Other brand teams
  • Africa marketing team

Key Outputs

  • Achievement of agreed Brand Health and profitability targets
  • Input into development of World class GAME Plan for brand
  • Regular review of plan, with corrective action agreed as needed.
  • Effective M&E to select and learn from activities proposed. Evaluation plans agreed with key stakeholders.
  • Development of great ATL communication, working with local and regional agencies.
  • Ensure development of effective and efficient BTL work in line with Activity Goals.
  • Competitive/market reviews with recommended actions
  • Excellence in Project Management: Time, cost and quality
  • Achievement of Be the Best Development Plan for self and Brand Support Manager.



  • Achievement of Brand Health Targets
  • Achievement of Brand Volume targets


  • High quality GAME plans, and activity plans (ATL/BTL/Media)
  • Projects delivered to time, cost and quality

Qualification & Experience

Graduate Calibre

  • 4 – 6 years consumer and/ or customer marketing experience including:
  • Development of brand plans
  • Development and execution of media/advertising strategy
  • Development and execution of BTL marketing programmes.

Agency Management

  • Budget management and responsibility
  • Cross-functional project management (strong sales/commercial liaison and teamwork).

Functional Capabilities

  • Uses analytical skill to explore options and identify optimal growth drivers.
  • Able to develop and assess Insights and translate them into growth strategies
  • Works proactively to get the best out of teams
  • Balances consumer, commercial and practical angles to form judgment.
  • Ensures compliance with DMC.
  • Increasingly able to recognise and evaluate a creative idea.
  • Understanding of budgeting, pricing, cost management and bottom line.
  • Draws clear recommendations from Brand health tracking.
  • Great cross-functional working and understands Sales priorities.
  • Delivers projects to time, cost and quality. Alerts Line Manager to issues and recommends solution.
  • Complies fully with DMC and company processes.

Please note: Only shortlisted candidates would be contacted.

To apply online click on the link below. Click ‘Search & Apply’; Select ‘Search Openings’ and enter the reference number 21758BR in the keyword field.

Click here to apply online