HMD Africa Ongoing Job Vacancy – Apply Now!

Posted on :

5 Apr, 2023

Category :

Sales Jobs in Nigeria

HMD Africa is the leading multi-brand distributor of machinery, equipment and parts in West Africa. Our comprehensive portfolio of premium brands is the industry reference. Founded in Lebanon in 1976, HMD evolved from a one stop shop for used machinery & parts to an international distribution company with a footprint in the Middle East, Africa, Europe and USA.

Since the year 2000, HMD has been focused on playing an integral role in the building of West African infrastructure, where we clearly positioned ourselves as the ultimate machinery solutions partner. HMD’s success is driven by its team of experts whose passion is to exceed all expectations and provide genuine after sales support. The core of HMD’s business is to understand customer needs and to provide quality solutions and services with professionalism and integrity. We strive not only to succeed but rather to be of value. Our ultimate goal is to uplift the machinery industry across Africa. We are recruiting to fill the position below:





Job Title: Telesales Advisor
Location: Lekki, Lagos

Basic Responsibilities:

  • To maintain contact with HMD customers, and ensure database information is updated/accurate.
  • To promote HMD products and service by supporting Sales, After Sales and Service departments.
  • To provide internal support for customer enquiries and complaints.
  • To prospect for and establish relationships with new business customers through call drives.
  • To attend marketing and brand activations as deemed necessary.
  • To manage call portfolio and provide daily, weekly and monthly reports as required.
  • To initiate opportunities for rentals and the sale of used, machinery.
  • To follow up on outstanding quotations and facilitate closing the transaction.
  • To achieve and exceed telephone call and appointment related KPIs

Accountability & Responsibilities:
Scope of Accountability:

  • To ensure that the database is updated daily with details of all incoming telephone activity.
  • To plan and implement your own customer telephone call follow up strategy, in line with the portfolio and quarterly strategy set by H.O.D.
  • Consistently maintaining the existing client database within the company’s core values.
  • Be abreast with our product portfolio.

Main Responsibilities:
Duties include, but are not limited to the following:

  • To make telephone calls and manage information on our customer base.
  • Make cold calls to find prospective customers and book appointments for sales advisors
  • Achieve or exceed assigned sales goals by developing action plans and schedules to identify specific sales prospects, targets, and/or markets.
  • Actively use the CRM to prospect, source and maintain customer contact in assigned area.
  • Follow up on new leads and referrals resulting from enquiries and referrals and Keeping records of customer follow ups
  • Respond promptly and effectively to customer enquiries.
  • Maintain a professional image always through personal actions and initiatives.
  • Enhance the company’s reputation and brand image by consistently working to implement the Company’s core values.
  • Prepare reports as assigned relative to activity, lost orders, closings, follow-up, and performance against budget.

Key Performance Indicators

  • Achieve the set call and appointment KPIs and targets
  • Maintain career objectives, by achieving goals set at quarterly performance review sessions.
  • Attitude towards work and colleagues
  • Maintain a minimum of 35 Telephone contacts a day
  • Book 10 QUALIFIED appointments a week for sales advisors
  • Ensure that 20 of your booked appointments move to the next stage of the sales process (SQL) every month.
  • Provide, daily, weekly and monthly reports as required
  • Achieve 3 closed transactions (TRAINEE ADVISOR) and 5 closed TRANSACTIONS (ADVISOR) PER MNTH THROUGH appointments you have booked or transactions you followed up and initiated the closing opportunity.
  • Month 1 KPIs will be waived due to on boarding process
  • Month 2 KPIs will be prorated to 50% of call, booked appointments and conversions targets
  • Month 3 KPIs will take effect in full
  • Provide daily, weekly and monthly reports as required and maintain accuracy of information captured on CRM system to HMD required standard
  • KPIs will be reviewed after first 6 months of engagement and/or during quarterly performance review sessions

Required Profile:

  • Minimum of a HND or Bachelors’ Degree. in Business Administration
  • Excellent telephone tone and manner.
  • Must be competent in excel, word and CRM systems.

Technical Competencies:

  • Excellent presentation skills.
  • Excellent marketing and sales skills.
  • Good interpersonal and networking skills.
  • Excellent negotiation skills.
  • Must be self-motivated and results driven.
  • Must be a team player
  • Able to work under diverse working conditions
  • Able to handle the sales pressure and give out optimum results

Leadership Competencies:

  • Possess personal qualities of Integrity, Respect, and Commitment to corporate mission.
  • Excellent Interpersonal, Communication, Collaboration and Influence abilities.
  • Customer Driven (Internal & External).
  • High energy with strong Drive for results.
  • Creativity and Innovation, with ability to come up with new ideas and initiatives.
  • Inclusiveness and ability to work well with different cultures and working environments.


  • Fluency in languages: English

To Apply:
Interested and qualified candidates should send their CV to: using the Job Title as the subject of the mail.

Application Deadline:
23rd April, 2023.


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