Posted on :
2 Feb, 2014
2 Feb, 2014
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We are looking for a Campaign Marketing Manager based in Lagos, Nigeria to drive the market share and brand equity of the mobile brand portfolio by developing compelling TTL campaigns.
MP MARKETING CAMPAIGN MANAGER REF NO: 000000131993
This person will responsible for leading the campaign development, aligning regional, global and local stakeholders and ensure implementation of campaign to ensure that campaign objectives such as increased market share, Net Sales, activations, awareness, preference & purchase are met.
A key part if this role is driving stakeholder alignment across the business as well as managing multiple agencies to develop the creative idea or amend global creative through to on ground implementation phase. Collaboration with the sales team(incl. the distributor, Midcom), retail marketing, consumer engagement &consumer insights is critical as well as building a strong relationship with region (Dubai) and global.
The incumbent will need to be able to utilize consumer insights and integrate all elements to provide strategic direction and operational execution. This will ensure consumer connection at all consumer touch points as well as a fully integrated TTL campaign. A key part of the role will be interacting the operator team and app team to fully merge these areas into the campaign idea and execution.
Critical to this role is to drive sharing and alignment across the area to ensure campaigns are executed across all countries that have been allocated budget. These countries include Ghana, DRC, Ivory Coast, Cameroon, Senegal, Gabon etc.
The individual will be expected to show strong leadership,strategic thinking, mental agility, business acumen and project planning and implementation ability.
MAIN RESPONSIBILITY AREAS:
Leading area strategy and development of marketing plans for the Mobile Phone portfolio while driving alignment across functions regarding all consumer touch points ie: retail marketing, consumer engagement, operator etc.
Build understanding of consumer insights for the Area in on order to incorporate clear strength in consumer needs, wants, attitudes and behaviors leading to more relevant, consumer connectivity and more effective marketing strategy.
Execution of exceptional locally relevant campaigns ATL, BTL and in activation
Ensure that Marketing needs (brand image) and Sales needs (business growth, key account business, sell-in, sell-out) are well balanced and supported in the strategies
Drive creative excellence by driving the agency process around creative channel development executions to final sign-off stage
Leads Go-to-Market planning and execution.
Develops and leads local customer marketing and promotional activities to include operator and app marketing
Is the guardian of the brand locally and ensures the full marketing mix comes together in a coherent story
Ensure all initiatives across countries are measured, tracked and analyzed with clear post implementation review to understand what worked, what didn’t etc. Tracks ROI on local marketing activities
Drive collaboration across the business with regards to operator, retail, neighboring countries strategies & implementation plans
At least 5+ years of relevant previous work experience in consumer marketing roles and evidence of a consumer driven marketing mind-set
Excellent presentation, process and project management skills, maturity and demonstrated track record to interface with senior leadership and senior customer audiences
Excellent collaboration skills and ability to network strongly across organization and key stakeholders
Bachelors or Master’s degree in Business Administration, Marketing, or equivalent
CLICK LINK TO APPLY
DUE DATE: 3 February, 2014