Stanbic Bank Nigeria: Market Development Manager

Posted on :

25 Jun, 2010

Category :

Banking Jobs in Nigeria

Stanbic IBTC Bank PLC continues to play a significant role in some of the largest capital markets deals not only in Nigeria but in the continent as well. Stanbic Bank Nigeria recruits Market Development Manager

Job Purpose
To manage the health and develop the market of the credit card product in Nigeria

•Manage the Credit card Issuing P+L statements for the credit card product in Nigeria – ensure that revenue earned and costs incurred are correct.  Take accountability for identifying potential revenue leakage and taking the necessary steps to recover any lost revenue.
•Providing a quality assurance role ensuring that credit card products are well managed and adhering to appropriate standards and good practice by ongoing monitoring of performance of the credit card portfolio and provision of reports, feedback and updates to stakeholders. Furthermore, based on portfolio analysis make recommendations and improvements
•Support the efforts of Nigeria PBB Sales by ensuring that the Nigeria Credit card products are appropriate to driving the successful achievement of the Nigeria credit Card Africa Business strategy and long term plan.
•Furthermore to drive acquisition targets, design and execute Nigeria Credit card marketing and sales campaigns across all recruitment channels
•In further support of driving new card acquisition, provide product support to the Nigeria PBB sales team through regular engagement with sales force, Credit card product training interventions, development and circulation of marketing support materials, sales and product tool kits.
•Ensure accurate and on time tracking, insights and reporting of credit card sales activity.
•Drive efforts to optimize portfolio performance through existing marketing activities such as credit limit increases, usage campaigns, balance utilization analysis, segment analysis etc
•Monitor competitor and country trends and activity in country and to propose appropriate tactical and strategic action including targeting of new segments and proposal of potential product enhancements to drive card acquisition and revenue growth.
•Liaise closely with the centre team on strategic and tactical credit card initiatives.  Provide in depth, accurate and insightful reports and feedback to the centre Card Africa team on a weekly, monthly basis as agreed.
•Build credit card issuing business cases for new initiatives, credit policies, projects and process enhancements
•Provide business input into Nigeria credit risk policies and strategies in order to maximise credit card acquisition growth while minimising collections costs.
•Liaise with Collections operations on a regular basis to ensure effective collections efforts while ensuring cardholder experience not negatively impacted
•Compilation of Nigeria credit card issuing budgets and short term/medium term product plans
•Implement/build and manage SLA for service levels with operational areas and specifically act as interface between Card Africa RCC and Nigeria PBB on operational matters.  Act as the customer experience champion for Nigeria Credit card by continuously guarding against poor operational performance and  where necessary initiating and driving operational improvement of key cardholder processes
•Supporting any credit card issuing projects with a country impact by providing advice and feeding through Credit card product business requirements into credit card issuing projects.
•Be the in country credit card expert and credit card advocate.  Develop in depth subject matter, market and industry expertise.  Make use of this expertise to advocate and champion the benefits of credit card to all relevant stakeholders and by highlighting timeously and then owning the delivery of key opportunities as well as key challenges and issues.

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