{"id":23869,"date":"2014-03-20T03:10:58","date_gmt":"2014-03-20T02:10:58","guid":{"rendered":"https:\/\/joblistnigeria.com\/?p=23869"},"modified":"2016-11-15T15:27:54","modified_gmt":"2016-11-15T14:27:54","slug":"consumer-planning-research-manager-guinness-nigeria-plc","status":"publish","type":"post","link":"https:\/\/joblistnigeria.com\/consumer-planning-research-manager-guinness-nigeria-plc.html","title":{"rendered":"Consumer Planning & Research Manager at Guinness Nigeria Plc"},"content":{"rendered":"

Guinness Nigeria<\/strong>, member of Diageo Plc the world’s leading premium drinks business with an unrivalled collection of beverage alcohol & non-alcohol brands across the Spirits, Wine & Beer categories.<\/p>\n

Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. We are continuously interested in talented individuals who want to progress their careers and make a difference to our business.<\/p>\n

We are recruiting to fill the following position:
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\nJob Title: Consumer Planning & Research Manager<\/strong><\/p>\n

AutoReqId: 40650BR
\nLocation:\u00a0<\/strong>Lagos
\nReports To: Head of Consumer Planning & Research<\/p>\n

Context\/Scope<\/strong>
\nGuinness Nigeria Plc is part of the Diageo Africa and the No. 1 market globally by volume on Brand Guinness. Guinness Nigeria is a focused business unit that delivers significant volume and profit to Diageo (parent company).<\/p>\n

Consumer planning has a critical role and responsibility for proactively identifying and driving consumer insights into the business.<\/p>\n

Over the last three years the Consumer Planning and Research team has been transformed within the Diageo business moving away from research orientation towards planning with focus on pro-activity, research to drive growth, and actionable consumer understanding and insights.
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\nPurpose of Role<\/strong>
\nThis role is about using research outcome with a focus on consumer and market understanding to drive business growth.
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\nDimensions<\/strong>
\nA. Financial:<\/strong>\u00a0The role is responsible for the management of Research Budget
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\nB. Market Complexity:<\/strong>\u00a0Work across all Nigeria to drive insights that will unlock growth, drive profitability and deliver market share for Guinness Nigeria brands.
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\nKey Accountabilities:<\/strong><\/p>\n