Diageo is the name behind many of the World\u2019s best loved drinks including Guinness, Smirnoff, Johnnie Walker, Baileys, Malta Guinness, J&B, Gordons Gin and Tanqueray.<\/p>\n
Africa Regional Markets (ARM) is a Diageo business made up of over 40 markets across the breadth of Africa. The business models range from fully integrated demand and supply businesses in Ghana and Cameroun, newly integrated businesses in Ethiopia and Mozambique to Partnerships in a number<\/span> of West, Central and Southern African countries and Angola.<\/p>\n HEAD OF MEDIA & MARKETING COMMUNICATIONS<\/strong><\/p>\n SCOPE<\/strong> PURPOSE OF ROLE<\/strong> ACCOUNTABILITIES SPONSORSHIP<\/span>\/ASSET MANAGEMENT AGENCY MANAGEMENT
\nThe Head of Media is tasked with optimising media and marketing communications across all brands and channels to contribute to meeting key marketing and business objectives<\/span>.\u00a0 The successful<\/span> candidate will play a leading role in driving global \u201cbest practice\u201d in media planning and integrated marketing execution, and be a key contributor to brand activities in<\/span> the marketplace through cutting-edge integrated marketing communications (IMC), ideas and deployment.<\/p>\n
\nSupport the Marketing Team in providing media leadership based on consumer media lifestyle insight, media insights and brands\u2019 strategic direction. Provide information and that that will aid the delivery of strategic media management<\/span> decisions that will translate into market leadership for respective brands
\nDevelop, evolve and improve<\/span> media\/marketing communication processes and procedures for efficient and effective communication plan<\/span> development across the portfolio
\nManage the Media\/Digital and other communication Agencies to provide best in class strategic thinking and thought leadership that will drive business results<\/p>\n
\nMEDIA
\nSupport & direct brand teams as they develop media briefs and allocate resources across channels
\nSet strategic direction for media campaigns. Strong strategic & thought leadership
\nDevelop new capabilities within the media team on the Agency side and particularly in new\/digital media
\nProvide guidance & support to global media community on periodic data requests in the following areas-Communication evaluation, post campaign evaluation, competitive reporting etc
\nInitiate & lead media projects resulting in cost efficiencies & effectiveness to achieve set Media Productivity targets across portfolio
\nWork with Brand teams and Franchise teams to execute media strategies from planning-buying-monitoring.
\nDevelop, review and ensure that Media Processes are in line with global best practice
\nIdentify and deploy unconventional media opportunities and big bets that rapidly grow brand equity
\nDevelop value based relationships within the media opportunities and big bets that rapidly grow brand equity
\nDevelop value based relationships within the media industry- Media Houses, Monitoring Agency and Government regulatory bodies (LAASA) etc
\nMedia\/Digital Agency management \u2013 Goal\/Objective setting and periodic Agency evaluation.<\/p>\n
\nIdentify\/explore\/develop winning<\/span> media contents and property to Guinness Nigeria (GN) and Diageo Brands Nigeria (DBN) brands
\nSet strategic direction for brands
\nEvaluation of sponsorship opportunities & ideas for amplification
\nOptimization & leveraging of existing sponsorship platforms
\nSponsorship audit & evaluation<\/p>\n
\nResponsible for ensuring campaign monitoring & tracking by independent monitoring agency
\nManage Media budget with Media Agency to ensure that campaigns run within agreed budget\/scope
\nEnsure prompt payment by Agency to 3rd party ensuring that GN remains reputable in paying for services as a favored media partner<\/p>\n