{"id":5461,"date":"2010-08-12T08:18:26","date_gmt":"2010-08-12T07:18:26","guid":{"rendered":"https:\/\/joblistnigeria.com\/?p=5461"},"modified":"2014-01-25T20:36:47","modified_gmt":"2014-01-25T19:36:47","slug":"standard-chartered-bank-head-of-business-marketing","status":"publish","type":"post","link":"https:\/\/joblistnigeria.com\/standard-chartered-bank-head-of-business-marketing.html","title":{"rendered":"Standard Chartered Bank: Head of Business Marketing"},"content":{"rendered":"
<\/a>Standard Chartered<\/strong> has a network of over 1,700 branches and outlets and 5,700 ATMs in more than 70 countries globally. Standard Chartered Bank recruits Head of Business Marketing<\/strong><\/p>\n Job Description Key Roles & Responsibilities<\/strong> Pricing Management<\/strong> Cross-Sell Management<\/strong> Insights & Campaign Management<\/strong> Lead the team<\/strong> Qualifications & Skills<\/strong> Talent, Skill & Knowledge<\/strong> Personal Aspiration<\/strong> How To Apply<\/strong><\/p>\n
\nThe purpose of this role is to provide thought leadership, lead and transform the in-country marketing function. The role holder is required to develop, manage and drive the following strategic deliverables: Strategic Marketing, Strategic Brand, Marketing Communication, Pricing, Cross-Sell and the performance of the team.<\/p>\n
\nStrategic Marketing & Marcom Management
\n– Use consumer, competitor and research insights to provide thought leadership to Consumer Banking Manco in formulation of marketing strategy that supports the country\u00bfs business strategy
\n– Draw on research insights as an input to the Customer Value Proposition (each Segment Head owns their Customer Value Proposition)
\n– Develop, socialise and implement the annual marketing plan\/calendar
\n– Ensure functioning Marketing Council
\n– Accountable for the country marketing budget, including business case\/justification, annual planning and ongoing management
\n– Proactively manage advertising agencies, media agencies and marcom execution of Customer Value Propositions, integrated marketing plans and campaigns using the right media, with optimal efficiency and effectiveness
\n– Project manage enterprise marketing campaigns and programs
\n– Ensure execution within the Consumer Banking brand specifications (brand positioning, brand architecture) to reinforce the overall Standard Chartered Bank brand positioning through consistency in tone, manner, look and feel
\n– Forecast, measure and report on all marketing activity results within agreed deadlines<\/p>\n
\n– Provide thought leadership and expertise on formulation of pricing strategy that drives revenue and customer experience
\n– Develop and share standardized pricing tools and model for Value Stream General Manager’s product manager
\n– Ensure functioning monthly Cross-sell and Pricing Forum<\/p>\n
\n– Act as the consumer advocate, surface customer insights\/needs in order to develop bundled product propositions with cross functional business teams
\n– Develop and own the country cross-sell and Products Per Customer (PPC) roadmap to meet near and long-term PPC targets
\n– Co-ordinate cross-functional teams to develop and execute product bundle\/cross-sell initiatives
\n– Design and execute campaigns to meet segment\/product needs
\n– Ensure functioning monthly Cross-sell and Pricing Forum<\/p>\n
\n– Draw on expertise of Analytics Head to ensure customer analytics are applied to strategic marketing plans that deliver sustainable growth
\n– Develop data briefs for Analytics Head to provide meaningful customer insights
\n– Draw on the campaign management team to design actionable campaign metrics, ensure outcomes are used for strategic analytics and follow through on opportunities<\/p>\n
\n– Manage the team with an effective structure, allocation of responsibilities, tasks and resources
\n– Develop or source the right capabilities to deliver, drive performance, nurture and cultivate marketing talent
\n– Establish strong and collaborative working relationships across functions
\n– Be seen as a strong and reliable member of the Consumer Banking Manco team<\/p>\n
\nFunctional
\n– At least 10 to 15 years marketing experience, with sufficient marketing expertise to command respect and credibility with senior stakeholders
\n– Relevant tertiary qualifications, preferably with MBA experience<\/p>\n
\n– Strategic acumen
\n– Conceptual thinking – able to structure and organize
\n– Execution orientation – able to execute and deliver results
\n– Service and customer centricity
\n– Leadership and change agent
\n– People management
\n– Influencing and networking
\n– Presence and communication<\/p>\n
\n– Strong desire and enjoyment of being a business-savvy Marketing Head across a broad marketing agenda
\n– Motivated by performance linked rewards
\n– Enjoys managing people
\n– Enjoys networking and alliance building<\/p>\n