WaterAid is an international organisation whose mission is to transform the lives of the poorest and most marginalised people by improving access to safe water, sanitation and hygiene. Through their partners, they have reached 2 million people with safe water and 3 million people with sanitation last year. We are recruiting to fill the position below:<\/p>\n
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Job Title:\u00a0Creative Team\/Agency for Hygiene Behaviour Change<\/strong> Intervention (Consultancy) \nLocation:<\/strong>\u00a0Abuja \nIntroduction and Background<\/strong><\/p>\n
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Access to improved sanitation has remained poor in most states in Nigeria, especially in Bauchi State with just 35% of rural dwellers having access to basic sanitation and an even lower percentage practising good hygiene.<\/li>\n
WaterAid Nigeria is working to improve access through its HSBC-funded Strengthening Water, Sanitation and Hygiene Delivery Systems (SWADS) and Driving Political Will to End Cholera projects in Bauchi State. As part of these projects, we will implement a Hygiene Behaviour Change (HBC) intervention to improve hygiene practices in communities and health care facilities, as well as to raise awareness on cholera in Bauchi State.<\/li>\n
The focus is on changing the physical and social environment as well as motivating people to think and act differently.<\/li>\n
There have been a number of interventions that have yielded significant changes in and access to improved sanitation, however, less progress has been made on sustaining hygiene behaviour change. Traditional behaviour change approaches based on knowledge transfer and infrastructure alone have been ineffective in sustaining behaviour change, and led to a waste of resources.<\/li>\n
It is with this in mind that WaterAid is recruiting a creative team\/agency to develop a creative and innovative package of interventions that can inspire and motivate people to adopt positive hygiene behaviours in Bauchi State. A\u00a0 Formative research has already been conducted in Kirfi LGA to understand the current hygiene and sanitation practices, as well as the communities\u2019 values, attitudes and motivations. It is expected that this knowledge\/evidence will inform the design of the HBC intervention.<\/li>\n<\/ul>\n
Focus Hygiene Behaviours:<\/strong><\/p>\n
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While many behaviours can be targeted, a limited number of unhygienic practices are responsible for most WASH associated diseases and human dignity. Behaviour change efforts should not be diluted by targeting too many practices, as it risks confusion. Our focus lies on key hygiene behaviours under the single umbrella of hygiene promotion using common motivators:<\/li>\n
Handwashing with soap at critical moments such as after defecation and cleaning a child\u2019s bottom, before eating and before feeding children, after touching dust, dirt, and waste<\/li>\n
Safe and hygienic management\/disposal of human excreta (including of small children) and on the purchase, use and cleaning of sanitation facilities.<\/li>\n
Safe domestic water management from source to the point of consumption including collection, transportation, storage, household water treatment and consumption<\/li>\n
Food hygiene especially for weaning and children\u2019s food, ensuring thorough cooking and re-heating, handwashing with soap before feeding or eating, cleanliness of serving utensils using ash or soap, and the proper storage of cooked food<\/li>\n
Menstrual hygiene and its management both in household, community and institutional settings (focus on improving awareness, reducing taboos, improving facilities, products and managing waste).<\/li>\n
Other context-specific hygiene behaviours such as face washing in areas in where trachoma is endemic, or good hygiene in healthcare settings i.e. before and after patient contact, cleaning, waste management etc.<\/li>\n<\/ul>\n
Purpose of the Creative Team\/Agency:<\/strong><\/p>\n
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Following completion of the formative research, a creative team\/agency is now required to support the projects to translate the research findings into a package of attractive, fun and surprising activities and promotional tools \/ materials that will achieve the desired behaviour change.<\/li>\n
It is expected the team\/agency will create an overarching brand with activities, inspirations, key behaviours and motivational insights sharing a common identity, that are linked to emotional drivers, but are also fun and engaging. Activities will be implemented at household, community and in healthcare settings.<\/li>\n<\/ul>\n
Examples of successful hygiene behaviour change packages and activities include:<\/strong><\/p>\n