{"id":82874,"date":"2020-02-05T10:38:45","date_gmt":"2020-02-05T09:38:45","guid":{"rendered":"https:\/\/joblistnigeria.com\/?p=82874"},"modified":"2020-02-05T10:38:45","modified_gmt":"2020-02-05T09:38:45","slug":"guinness-nigeria-plc-recent-available-employment-opportunity-2","status":"publish","type":"post","link":"https:\/\/joblistnigeria.com\/guinness-nigeria-plc-recent-available-employment-opportunity-2.html","title":{"rendered":"Guinness Nigeria PLC Recent Available Employment Opportunity"},"content":{"rendered":"<p>Guinness Nigeria PLC is a major market for Diageo: Guinness Nigeria operates in the unique and fast growing alcohol industry of over 15mhl\u00a0beer\u00a0potential.<\/p>\n<p>It is the only company that\u00a0does Total\u00a0Beverage Alcohol (TBA) in Nigeria. It\u2019s an on trade dominated market but with a fast growing off trade channel. We are\u00a0recruiting\u00a0to fill the position\u00a0below:<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Job Title: Consumer Planning Manager<\/strong><br \/>\n<strong>Location<\/strong>: Ikeja, Nigeria<br \/>\n<strong>Ref Id:<\/strong> JR1032707<br \/>\n<strong>Job Type:<\/strong> Full time<br \/>\n<strong>Worker Type:<\/strong> Regular<\/p>\n<p><strong>Role Metrics<\/strong><br \/>\nFinancial:<\/p>\n<ul>\n<li>Management and Accountability for\u00a0implementation\u00a0of Consumer Planning Budget.<\/li>\n<\/ul>\n<p><strong>Complexity:<\/strong><\/p>\n<ul>\n<li>Work across all Nigeria to drive insights that will unlock growth, drive profitability and deliver market share for Guinness Nigeria Beer &amp; Adult Premium non-alcoholic drink brands.<\/li>\n<\/ul>\n<p><strong>Leadership Responsibilities:<\/strong><\/p>\n<ul>\n<li>Living the Values \u2013insatiable appetite for consumers, customers and brands.<\/li>\n<li>Deeply Curious about consumers, shoppers, our brands and markets<\/li>\n<li>Externally attentive, a \u2018finger on the pulse\u2019<\/li>\n<li>Immersed in culture and obsessive about harnessing it<\/li>\n<li>Industry thought leader and agitator<\/li>\n<li>Bold enough to lead the business to the right choices<\/li>\n<li>Innovative and creative but also rigorous in thinking &#8211; a combination of art and science<\/li>\n<li>Objectivity, an honest broker<\/li>\n<li>Truly collaborative, a key player in the team<\/li>\n<li>Positively challenge others with a strong bias for action<\/li>\n<li>Ensures consumer and market knowledge is distilled into clear, actionable implications<\/li>\n<li>Identifies and manages research agency partners who add value through interpretation and recommendation<\/li>\n<li>Inspires and influences others to be passionate about consumers and market<\/li>\n<li>Effectively facilitates workshops to unlock creative solutions to market and consumer issues.<\/li>\n<\/ul>\n<p><strong>Purpose of Role<\/strong><br \/>\nTo champion &amp; drive world class understanding of consumer attitudes, motivations and trends that can be leveraged to grow our brands:<\/p>\n<ul>\n<li>To be the custodian of consumer insights<\/li>\n<li>To build an understanding of the consumer which is based on issues &amp; opportunities, rigorous &amp; grounded, compelling \/ easy to understand and proactive &amp; timely<\/li>\n<li>To ensure that brand strategy &amp; communication is founded upon a deep understanding of the consumer<\/li>\n<li>To deliver measurement and evaluation for key advertising and promotional projects.<\/li>\n<\/ul>\n<p><strong>Top Accountabilities<\/strong><br \/>\nProactively defines &amp; communicates opportunities for growth for the market, categories and brands and articulates what it will take to realise these opportunities:<\/p>\n<ul>\n<li>Externally attentive to culture, trends and market place dynamics, to detect the factors that could positively or negatively impact growth.<\/li>\n<li>Support development &amp; implementation of brand strategy and communication through facilitating a deep understanding of the consumers.<\/li>\n<\/ul>\n<p><strong>Seeks out deep consumer \/ shopper \/ category insight and implications that will drive penetration growth:<\/strong><\/p>\n<ul>\n<li>Transform research outputs into simple, actionable implications<\/li>\n<li>Fuels the business with consumer\/ shopper led provocations and understanding to instigate change<\/li>\n<\/ul>\n<p><strong>Synthesizes data and understanding from multiple sources -quantitative and qualitative and joins the dots in a meaningful, actionable way:<\/strong><\/p>\n<ul>\n<li>Ensure that consumer knowledge is clearly reported and interpreted within the framework of brand related issues (Brand Tracking Study)<\/li>\n<li>Lead regular brand activity reviews, keeping the brand teams informed and updated<\/li>\n<li>Custodian of brand building thinking<\/li>\n<\/ul>\n<p><strong>Ensures learnings from measurement &amp; evaluation are applied to increase productivity of our advertising and promotion (A&amp;P) spend:<\/strong><\/p>\n<ul>\n<li>Ruthlessly prioritises and focuses on tasks that add maximum value to Diageo, stops or delegates everything else.<\/li>\n<\/ul>\n<p><strong>Qualifications and Experience Required<\/strong><\/p>\n<ul>\n<li>University degree in Marketing \/ Business or other related discipline preferred though not essential. Postgraduate Qualifications are an advantage.<\/li>\n<li>3 &#8211; 5 years\u2019 experience either within an FMCG organisation with a planning, brand &amp; consumer focus or a research agency background.<\/li>\n<li>Experience in both quantitative and qualitative research techniques<\/li>\n<li>Experience of the Beverage industry is advantageous however not essential<\/li>\n<li>Proven and strong Brand and Trade marketing experience<\/li>\n<li>Experienced level capability on all Marketing Functional capabilities<\/li>\n<li>Can demonstrate excellent commercial judgement &amp; acumen<\/li>\n<li>Experienced at managing key stakeholders nationally &amp; internationally.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>To Apply<\/strong><br \/>\nInterested and qualified candidates should:<br \/>\n<a href=\"https:\/\/diageo.wd3.myworkdayjobs.com\/en-US\/Diageo_Careers\/job\/Ikeja-Nigeria\/Consumer-Planning-Manager_JR1032707\" target=\"_blank\"><strong>Click here to apply online<\/strong><\/a><\/p>\n<p><strong>Application Deadline:\u00a0<\/strong>Not Specified.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guinness Nigeria PLC is a major market for Diageo: Guinness Nigeria operates in the unique and fast growing alcohol industry of over 15mhl\u00a0beer\u00a0potential. It is the only company that\u00a0does Total\u00a0Beverage&#8230;..<\/p>\n","protected":false},"author":10165,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[43],"tags":[711],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guinness Nigeria PLC Recent Available Employment Opportunity - Jobs in Nigeria<\/title>\n<meta name=\"description\" content=\"Guinness Nigeria PLC is a major market for Diageo: Guinness Nigeria operates in the unique and fast growing alcohol industry of over 15mhl\u00a0beer\u00a0potential.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/joblistnigeria.com\/guinness-nigeria-plc-recent-available-employment-opportunity-2.html\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dozie Nze\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/joblistnigeria.com\/guinness-nigeria-plc-recent-available-employment-opportunity-2.html\",\"url\":\"https:\/\/joblistnigeria.com\/guinness-nigeria-plc-recent-available-employment-opportunity-2.html\",\"name\":\"Guinness Nigeria PLC Recent Available Employment Opportunity - 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