Posted on :
2 Nov, 2010
ZAIN1639 – Events & Marketing communication – Regional (Lagos, North and South)
Location: Nigeria – Lagos
To achieve business goals and brand saliency by devising strategies for the specific region, in line with the overall brand strategy and subsequently plan and implement the same at the regional level.
Main Duties & Responsibilities:
Design regional and zonal promotions and campaigns with an objective of improving brand adoption and top of mind awareness amongst target audience.
Project-manage all promotions and campaigns ensuring adherence to guideline, deadlines and set KPIs’.
Develop reports on all promotions and campaigns reporting ROI and KPIs.
Identify sponsorship opportunities and develop ROI for same.
Identify and evaluate branding opportunities across various channels within the region.
Conduct audit of the various channels to ensure all Branding is as specified.
Ensure Top Of Mind Awareness (TOMA) target is achieved within given timelines.
Ensure visibility across all channels in the region.
Develop innovative ways of ensuring the brand is visible.
Calculate ROI for all visibility projects.
Conduct periodic audit to ensure that outdoor material are up to date and meet specified standards.
Design launch plan for all new products at the regional level, ensuring speed and reach.
Provide support for Sales team with regards to taking new products to market with the desired impact using innovative means.
Ensure that all communication for the region is simple and easily understood by all target audience
Ensure communication is done in relevant local languages to ensure reaching wider target audience.
Identify and leveraging suitable sponsorship opportunities to help project brand visibility/generate ROI.
Ensure Co-branding partnerships are well leveraged in the regions.
Regional Marketing Communication inputs.
Innovative ways of propagating the Brand.
Identify region specific advertising opportunities
Competencies & Qualifications:
Qualification & Experience
A recognized university degree, an MBA will be an added advantage
At least 5-7 years working experience in Trade Marketing/ Brand Management
Personal Characteristics & Behaviour
Achieving Business Success
Delighting the customers
Displaying Entrepreneurial Spirit
Good understanding of the rudiments of brand management and use of media
Good knowledge of events and sponsorship, channel branding
Application Closing Date: 2nd November, 2010