Posted on :
2 Nov, 2010
Zain Nigeria is recruiting for Regional Marketing Manager, Acquisition (Port Harcourt, Lagos and Abuja)
ZAIN1635 – Regional Marketing Manager, Acquisition (Port Harcourt, Lagos and Abuja)
Business Unit: Zain Nigeria
Location: Nigeria – Port-Harcourt
To formulate and ensure implementation of effective and efficient acquisition, usage and retention strategies for assigned region so as to enhance the leadership position in customer market share.
Main Duties & Responsibilities:
To identify the new segments for acquisition and therefore plan and implement the strategy to penetrate the same with leadership position.
To design and provide tools to sales team for market expansion
To conduct consumer and trade research on periodic basis to identify new opportunities for acquisition.
To conceptualise suitable products and plans in prepaid/postpaid to drive acquisitions and revenue based on regional realities.
To design suitable consumer and trade schemes so as to acquire revenue-paying customers in the region.
To analyse and identify channel partner ROI enhancement opportunities for the region.
To monitor acquisition cost.
To identify the key strengths of competition and plan key tactics to get incremental share of net adds from competition in the region.
To provide regional inputs for the handsets strategy to gain market share and counter competition in the region.
Deliver region specific and relevant Value Added Services, that will ensure uptake and boost VAS revenue streams
Provide inputs towards the design and implementation of regional consumer schemes and promotions which are simple and crisp so that there is an increase in the delight among existing and prospective customers.
Hand hold the new customer for revenue enhancement.
Identify region specific initiatives for stimulating usage and increasing revenues.
Competencies & Qualifications:
Qualification & Experience
A recognized postgraduate degree in Management with specialisation in Marketing
At least 5-6 years working experience. Of these 2-3 years should be in telecom sales/ marketing
Achieving Business Success
Delighting the customers
Displaying Entrepreneurial Spirit
Application Closing Date: 31st October, 2010