Liberty Assured is a finance and technology driven organisation who are really passionate about making financial inclusion count for everyone. We are recruiting to fill the position below:
Job Title: Growth / Product Marketing Associate
Location: Lagos
Employment Type: Full-time
Job Description
- Develop and implement a comprehensive performance marketing strategies
- Conduct market research and develop targeted marketing strategies to drive user acquisition and engagement
- Create and executed highly successful performance marketing campaigns on Facebook ads, Twitter ads, and programmatic ads to increase conversions.
- Collaborate closely with the development team to set up and optimize tracking tools,
- Including Amplitude and Segment, to measure and analyze campaign performance.
- Manage social media ads budget effectively to achieve result while also maintaining and/or reduce overheads
- Develop and execute Marketing automation
- sequences, achieving an impressive average open rate of 26%.
- Create engaging newsletters to maintain a strong brand presence and foster lasting
- Connections with subscribers
- Implement advanced segmentation strategies to build and nurture email leads, optimizing the sales conversion process and driving revenue growth.
- Analyze campaign performance, identified areas for improvement, and execute data-driven optimizations.
Requirements
- Candidates should possess a Bachelor’s Degree qualification with at least 4 years work experience.
To Apply
Interested and qualified candidates should send their Resume to: [email protected] using the Job Title as the subject of the email.
Application Deadline: 22nd September, 2023.
Note
- Candidates with prior experience in the Fintech space are highly recommended to apply.
- Female candidates are strongly advised to apply for gender balance.
- Only qualified candidates would be shortlisted.