MTN Nigeria: Master Brand Manager Vacancies

Posted on :

23 Nov, 2009

Category :

Marketing Jobs in Nigeria

mtnMTN has steadily deployed its services across Nigeria. It now provides services in 223 cities and towns, more than 10,000 villages and communities and a growing number of highways across the country, spanning the 36 states of the Nigeria and the Federal Capital Territory, Abuja.

MTN is recruiting a Master Brand Manager under department of marketing and strategy

Job Description:

  • Develop and monitor key market indices as they affect brand preference, equity and market share.
  • Develop rollout plans and route to market strategy for all Master brand initiatives
  • Develop, execute and manage the following brand equity and affinity growing projects: MTN & U, WWTBAM, Project Fame and Hausa Brand Support programmes
  • Conceptualize consumer acquisition and usage increment promotions in conjunction with segment managers to leverage brand properties
  • Leverage MTNF initiatives to enhance brand equity (Develop cause marketing advertising campaign with corporate services)
  • Provide Brand support to other functions like HR/Network group/IS and CR
  • Supervise and manage all relevant advertising agencies.
  • Manage production of advertising creative materials e.g. outdoor, TV and Radio
  • Monitor Competitor activities –(Other GSM Providers)

Required Job Skills:

  • At least 8 years work experience
  • 5 years experience in brand management in a marketing department or advertising Experience of marketing plans, advertising materials and product life cycle monitoring

Job Qualifications:

First degree in Social science or Arts

This vacancy expires on 1st of December 2009

Click to apply on MTN website:

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